Project Content

Melo wanted to enter the entertainment market with a bang — not through explanation, but through experience. Instead of educating users about features, we decided to make the brand feel like a friend: loud, funny, chaotic, and impossible to ignore.

We embraced the essence of Gen Z humor — randomness, extreme relatability, unexpected punchlines, and exaggerated reactions. Every piece of content was designed with one purpose: make the viewer laugh within 1 second. If not laugh, then at least stop scrolling.