Project Content

Velo wanted their new streetwear collection to feel kinetic — like it was created for movement, not mannequins. Our goal was to make viewers feel the outfits before they even saw them in person. That meant embracing motion as the core storytelling element.

We scouted locations that embodied youth culture: sun-soaked rooftops, graffiti-filled alleys, skateparks with chipped concrete, and dimly lit night streets buzzing with neon. Each location brought a new layer of identity to the clothing.